Amritara Hotels and Resorts, India

Amritara Hotels and Resorts in India sees about about 40% boost in its revenue.

About the client

Amritara Hotels and Resorts is a well-known group of hospitality entities with 18 luxurious properties throughout the country. It is a part of the UK-based Shanti Hospitality Group, which operates multiple popular hotel brands across four continents, including Ananda in the Himalayas, Nidra Hotels, and Nira Hotels & Resorts. Amritara Hotels and Resorts stands out from its competitors due to its exceptional locations, tasteful decor, top-notch amenities, and, most importantly, its personalised care and attention to guests.

Challenges

The group ran operations across several properties with disparate on-premises solutions. However, it soon proved detrimental to their plans to manage member properties with centralised control for efficient operations.

Here are a few challenges they faced:

• Managing reservations centrally
• Accessing hotel positions from anywhere and anytime
• Ensuring real-time rate/room distribution across OTAs without channel manager integration, thus affecting their online sales
• Unplanned system downtime affecting their operations
• Wasting time while dealing with multiple vendors

"We started with disparate on-premises solutions across a few of our properties. They lacked essential features and ease of use, and we struggled to get a centralised view of our group's operations and business. It led us to look for a robust cloud Hotel PMS with multi-property management capabilities. And our search for the right one ended with Hotelogix in 2021."

- Akash Bhatia, Group General Manager, Amritara Hotels and Resorts

Solutions

The management at Amritara Hotels and Resorts selected Hotelogix's cloud-based multi-property management system to realise its planned outcomes at the earliest.

After obtaining clarity on their technological requirements, we at Hotelogix went about implementing the below mentioned solutions:

• Cloud-based multi-property management system
• Mobile Hotel PMS App
• Central Reservation Office (CRO)
• Channel Manager integration

Benefits

To start with, Hotelogix's cloud-based multi-property system has helped Amritara Hotels and Resorts manage the group operations centrally with a single sign-on.

"No doubt Hotelogix offers the most comprehensive Hotel PMS for efficient and centralised group operations. Currently, operations across all 18 properties are powered by Hotelogix. We will add more properties, and Hotelogix will keep fueling our growth by quickly taking them live."

- Akash Bhatia, Group General Manager, Amritara Hotels and Resorts

"Hotelogix and Channel Manager integration enables us to efficiently distribute and sell more rooms via 15+ OTAs and other online sales channels. This real-time automation saves us about 90% of our time daily, and we have also seen about a 40% spike in our revenue with enhanced sales in 2023 vs. 2022."

- Akash Bhatia, Group General Manager, Amritara Hotels and Resorts

• Accessing the solution and hotel positions on the go
• Centrally managing reservations across 18 properties with the Central Reservation Office (CRO)
• Ensuring real-time update of rates and inventories across 15+ OTAs, leading to zero overbookings
• Centrally accessing guest history to know and serve them better
• Making informed decisions with enterprise-grade group-wide reports